The Importance of Being Ernest - Mike Moore

ERNEST LOYD's life spans almost the entire twentieth century, even by the impressive standards of the Jewish religion an especially eventful period. At the age of six he was placed in the care of the Naomi Children's Home run by the Barbican Mission to the Jews and in his teens came to faith in Jesus as his Messiah.

At the age of twenty he became a missionary with the British Jews Society and for seventy years he travelled the globe as a missionary to his own people and as an ambassador of Jewish mission. He also played a major role in the birth and growth of the modern Messianic Jewish movement.

Chronicling the important role Ernest played in Jewish mission during the twentieth century and how, through his ministry, many Jews and Gentiles, including entire families, have come to know the Messiah, this book also provides facinating insights into Jewish life, culture and religion. A unique and powerful story.

'The story of Ernest Loyd - a man of faith, obedience, warmth and humour; in love with his Lord and Saviour, Messiah Jesus and tirelessly devoted to bringing the Good News of salvation to his Jewish people - was an inspiration to me and to all those who seek to go and do likewise. A great read.'    Helen Shapiro

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